Creating A Timeline To Promote A Single Release Part 1


With farewell two weeks from being released heres A little food for thought for up and coming musicians. Great ideas here

60 Second Music Marketing

Yesterday we discussed what assets you need to promote a single, let’s now try to put them into a timeline and see when each step needs to be undertaken. We can’t cover EVERY step but this will give you a good overview.  You might even want to shorten the overall time period if you are releasing a lot of single but give as much time as possible (at least 4-6 weeks) for anything you send out for review.

Working-Schedule

NB. Before you start you should research and establish whether blogs/radio shows etc will want music submissions in a physical media, provate Soundcloud link, Dropbox format etc.


12 Weeks before release 

Shoot music promo video.  Also record some behind the scenes footage.
Commission single artwork.

music-video


10 weeks before release

Publicity photoshoot.

 

8 weeks  before release

Send promo CD copies and press release to physical magazines or newspapers, genre appropriate radio shows…

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